Website Redesign for Zouri
Zouri is an eco-vegan footwear brand that uses plastic trash from the Portuguese coast combined with ecological and sustainable materials. This redesign updates Zouri's website to suit its aesthetics and create a more cohesive brand identity.
Key Words
Exuberant
Coastal
Natural
Resilient
Programs
Webflow
Photoshop
After Effects
Zouri's Vision
Zouri's vision is create initiatives to remove waste from the Portuguese seaside and use the recycled plastic to build sustainable, fashionable footwear and accessories.
Zouri managed to get a group of six hundred volunteers from local institutions, NGOs,
and schools to help us clean our coast. As a result, Zouri has removed one ton of plastic from the Portuguese beaches this year.
The Goal
Zouri's website is plain and uninteresting, disengaging the consumer from the brand. However, the brand's social media pages were full of fun, colorful promotional images. The website was in dire need of a redesign to match the brand's core identity: playful, coastal, upbeat.
Using Webflow, the brand's new website was built from the ground up.
The website now uses playful, engaging colors, inspired by Zouri's unique promotional photos. The site contains over ten pages, guiding the user to the checkout cart, as the payment process is fully developed.