Brand Guide
This is the brand guide for DOE. This guide includes many aspects of a clear and strong identity for a brand: logo specifics, clear space policies, color specifications, logo variations, incorrect logo usage, and typography.
DOE is a personal care brand on a mission to make personal care simpler and smarter for life on the move.
The company innovates products that combine clean, effective formulas with portable, planet-friendly design.
Unlike mainstream travel minis, DOE isn’t a scaled-down version of full-size products. Each item is intentionally designed for portability, sustainability, and elevated performance.
Key Words
Modern
Curious
Grounded
Practical
Programs
Photoshop
Illustrator
After Effects
Apple Keynote
Doe delivers luxury personal care engineered to travel with you effortlessly, elegantly, everywhere.
DOE will partner with boutique hotels and premium hotels nationwide, allowing guests to benefit from clean luxury products to enjoy while away from home, resulting in post-stay purchasing behavior.
The brand' vision is to become the go-to travel care brand for modern movers, redefining “mini” as meaningful, sustainable, and beautifully functional.
This is the brand guide for DOE. This guide includes many aspects of a clear and strong identity for a brand: logo specifics, clear space policies, color specifications, logo variations, incorrect logo usage, and typography.